Brennan Sara, Danson Michael, O'Rourke, Bernadette, 2016.

Brennan Sara, Danson Michael, O'Rourke, Bernadette, 2016. “Selling a Language to Save It? The Business-Oriented Promotion of Gaelic and Irish”. In W. McLeod (ed.) Canan & Cultar (Language and Culture): Rannsachadh na Gaidhlig 8, Dunedin Academic Press.